Mixing B.S. with Ice Cream: The “Sweet Jesus” Store
March 29, 2018
“Sweet Jesus” Ice Cream may only have a pile of melting nuts and sprinkles left after the heat of backlash, not just from Christians, but from the customers whose intelligence they’ve just insulted with some serious B.S.
“Sweet Jesus” Ice Cream’s marketing campaign looks like the below. Educational information about symbols is provided so that you can see it side by side and judge for yourself if you think Sweet Jesus Ice Cream was referring to Jesus and the Christian religion in its ads. The woman with the bloody goat’s head is a leader in the occult world. More explicit images in parallel with Sweet Jesus Ice Cream’s advertisements can be found online if you can stomach it. “Sweet Jesus” Ice Cream’s response to the backlash, and they were not saying this tongue in frozen cheek, but really seriously:
“Our aim is not to offer commentary on anyone’s religion or belief systems…Our organization is made up of amazing people that represent a wide range of cultural and religious beliefs.”
“We are conscious of the fact that, to some, our name can be off-putting,” Richmond, Sweet Jesus’ co-founder, added in a statement to CTV News. “That fact is something we struggle with because we sincerely do not wish to give offense or show disrespect in any way toward anyone’s personal beliefs. Neither is it our intention to be exploitative or flagrantly provocative.”
“The best brands come from an honest place,” he explained. “Sweet Jesus is an honest reflection of our experiences and that of our customers and how they react when they try our product. In our experience, the majority of people understand that we’re not trying to make a statement about religion.”
Worse, the response from CTV and Global National was to figurately sit straight faced through the bold-faced B.S. of the Sweet Jesus Ice Cream statement. Not even a literary smirk, like a, “com’n, you’re not serious right?” to let us know they weren’t buying it. Nothing.
One has to think a news reporter would say something like:
“So, you say ‘our aim is not to offer commentary on anyone’s religion or belief systems’ , and that ‘the best brands come from an honest place’, but that is clearly the inversion of what you are doing. Clearly you are offering commentary on Christian beliefs by using Christian religious symbols and quotations from the Bible etc. Do you think your company will survive with this kind of doublespeak? You just insulted my intelligence and that of your customers. Do you think this will win you customers?
What did these icons of Canadian national news ask? Nothing. Nada.
Who knows what is going on in the hearts and minds of Sweet Jesus Ice Cream. Did they think it was a clever Christian “baite and switch” marketing campaign? Was it a wink, wink, nudge, nudge, to some Christian baiters and haters out there: we all know what’s going on here right? The old “there’s no such thing as bad publicity game? We’ll just milk it for all its worth: play the victim when the Christian backlash comes and rely on the public to choke down ice cream flavoured with satanic hate symbols and kids in occultishly suggestive images.
Interestingly, the concensus of objective reporters seems to be that the ice cream itself is actually, well, bad tasting.